![]() ![]() And, among those who get news both ways, mobile devices are increasingly preferred. In all, 85% of Americans ever get news on a mobile device, the same proportion who do so on a desktop computer. The use of desktop or laptop computers for news remains steady, with 31% saying they often get news this way. adults often get news on a mobile device, up from 36% in 2016 and 21% in 2013. The share of Americans who often get news from TV – whether from local TV news, nightly network TV news or cable news – has fallen, while the portion of Americans often getting news online – either from news websites/apps or social media – has grown.Ģ Use of mobile devices for news continues to grow. The gap between the two news platforms was 19 points in early 2016, more than twice as large. As of August 2017, 43% of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. As journalists and media practitioners gather for the annual Online News Association conference, here are 10 key findings from recent Pew Research Center reports about today’s digital news media landscape:ġ The gap between television and online news consumption is narrowing. Remember Clubhouse? I think Audio Events on LinkedIn will gain more traction and that there will be a function to save them and that they will be searchable too!Īnd - if you are reading this, thinking ‘I need to leverage LinkedIn in 2023 but I’m not sure how to’ and you don’t know where to start with your content, engagement, and audience growth then please do get in touch.Digital news and social media continue to grow, with mobile devices rapidly becoming one of the most common ways for Americans to get news. ![]() ![]() Make your content interesting, fun, informative and don’t forget to share your results and present them in a story! Get consistent, if that means twice a week – stick to it. ![]() It confuses the algorithm and makes you look *ahem* desperate. Posting multiple times a day to be visible no longer works. Posting good quality content wins hands down. The more you share about you and your story, the more people you will attract into your world. They continue to outperform all other content on LinkedIn. AND, it is a great way to nurture your audience. Not only is this a great insight, it's also one of the only way to work our who is reading your content on LinkedIn. They're a great source of information as you can see who your subscribers are.īy analysing the subscribers from one of my clients newsletters, we have noticed that a certain job title subscribed to her newsletter which we hadn't identified as one of her ideal clients. They will continue to be an amazing feature and they will go from strength to strength in 2023. LinkedIn paid advertising is over on company pages, I imagine they will roll out further paid options so I would suggest you follow the money and get your page optimised! If you’re not using your company page then give it some love in 2023 and grow your audience over there. LinkedIn News picked out her post and featured it in their news and it was trending that day! The results were lots of views on her profile and her post views grew considerably that week (by over 50%) One of my clients was recently featured by LinkedIn News after I’d sent her an article from the BBC to comment on and share on LinkedIn. This is a recent trend and is a great way to be visible as a thought leader in your industry. Make sure you caption them as people don’t tend to have the volume on LinkedIn as they scroll. There will also be a lot more short videos (like a reel but silent with captions) Video died a bit in 2022, but I think it will be back in shorter bursts. So what do I predict for LinkedIn in 2023?Ģ022 has been the year of the selfie and I do think this trend will be continue as it is so important to show your face and humanise your business. ![]()
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