![]() In 2021 they started a social media marketing campaign, calling it ‘the One Chip Challenge.’ The brand has several milder chip flavors like nacho cheese and zesty salsa verde, but they’ve gained fame for the spicier ones. Spicy chips come and go seemingly every year, each one attempting to hit a home run with lovers of extreme heat. Some people recover quickly, while others recover more slowly, depending on their spice tolerance. For most people, the pain passes with time. But the oils won’t cause long-term damage. ![]() While it depends on various factors like medical conditions and what the participant eats before the challenge, the Paqui chip tends to lead to severe reactions.Īs your stomach digests the spicy chip, your nerve endings interact with the capsaicin, leading to a great deal of discomfort. Retrieved November 23, 2021.Some people can eat spicy chips with little effect, while others are completely incapacitated. "Gardens: the hottest chilli ever grown". " 'World's hottest pepper' will make you choke, sweat and cry for mercy".
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